HARA and Sreeya Collaborate to Invent Halal Traceability with the First Blockchain Technology in Indonesia
In order to increase public trust in halal products in Indonesia, HARA, a blockchain-based data exchange startup, and PT. Sreeya Sewu Indonesia Tbk. (formerly known as PT. Sierad Produce Tbk.), one of the largest poultry production companies in Indonesia, are working together in building and implementing halal traceability with the first blockchain technology in Indonesia. Through blockchain, consumers can easily and transparently find out about the process of slaughtering chicken according to halal regulations, from the beginning until the end of the process.
“Poultry is one of the food ingredients with the highest prospects in Indonesia. Considering it, Sreeya encourages the creation of halal traceability with blockchain technology as an effort to improve the quality and confidence of consumers towards Sreeya,” — Tommy Wattimena, Chief Executive Officer of PT Sreeya Sewu Indonesia.
McDonald’s Indonesia, one of the largest fast-food chains in Indonesia, is one of the consumers who will acquire a chicken supply using Halal Blockchain Traceability from PT. Sreeya Sewu Indonesia.
“In this time of the pandemic, Trust in the quality of a product is very important. The blockchain technology provides solutions to transparency, process-safe bending, and accountability to data. With the convenience for consumers being able to know the entire production process, the level of confidence in the halal status of a product will certainly be more secure. “ — Regi Wahyu, CEO of HARA.
The Halal Blockchain Traceability is the first step for Indonesia to maintain food security — promoting the inclusion of local food products and create a competitive advantage by ensuring the quality of halal production process. With the Halal Blockchain Traceability initiative, it is expected that not only Indonesian consumers will have a higher sense of confidence in halal products, but the awareness of it will spread through the global halal market.
“With the existence of Halal Blockchain Traceability, it is expected to provide benefits to all parties, from the government, suppliers, merchants, logistics, financial institutions to consumers. Besides, with this innovation, the halal certification process can be more effective and efficient because using the automated process. Undoubtedly, Halal Blockchain Traceability can support the development of the global halal industry to make Indonesia as a leading player.” said Afdal Aliasar, director of economic development of Sharia and Halal Industries, Committee National Committee for Islamic Economy and Finance (KNEKS).
HARA with Committee National Committee for Islamic Economy and Finance (KNEKS), Central Bank of Indonesia, PT Sreeya Sewu Indonesia, and LPPOM MUI strives to encourage the formation of the Halal Value Chain Industrial ecosystem by using blockchain technology to accelerate its implementation process. Collaboration from various stakeholders is expected to achieve the success of sharia and Halal Industries in Indonesia.
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