HARA’s First Half Recap: JanuaryJune 2022

9 min readJul 7, 2022


Hi HARA Squad!

HARA’s first six months of 2022 has been filled with amazing events, new initiatives, and projects. Here are a few of our honorable mentions: PERTAHARA Launching in four areas; Bojonegoro, Purbalingga, Malang, and Banyumas, PRISMA & Department of Agriculture Visitors to PERTAHARA, Socialization and Iftar with PERTAHARA, PERTAHARA Harvest Mont and several events & collaborations such as Twitter Space, Instagram Live, Webinar, NFT collaboration re-launching with Meta Forest Society, also discuss & sharing together with Prasetiya Mulya S1 Business for Business Case Provider and Guests Judges, Sharing Leadership Program with Universitas Gadjah Mada, Giveaway THR Online HARA during Ramadan and Mini Planting Video Challenge for PERTAHARA.

An Update of PERTAHARA

By the end of December 2021, 330 farmers have successfully planted 98.500 ginger buds, within total 7 batch in Bojonegoro, Purbalingga, and Malang with the help of HARA fields officer and agripreneur. However, Purbalingga & Malang are the new expanded areas that HARA succeeded to reach on 5th December, 2021. These both areas have their own strategic location and suitable land for harvest activities. As an introduction of expanding-project, PERTAHARA has started recruiting 15 female farmers from Malang and 25 from Purbalingga that followed by distributing 16.000 ginger seeds for both cities.

Meta Forest Society Re-Launch

HARA has been innovating exciting collaborating projects that combine the world of agriculture, arts, and digital assets. Meta Forest Society is the first Indonesia NFT project that has social impacts on it. Through a collaboration between PERTAHARA and Meta Forest Society, each NFT purchase will be able to give additional 150+ ginger seeds polybags to women farmers in Indonesia. Also, 20% of selling results will be donated to HARA Foundation. Therefore, HARA believes through this partnership with Meta Forest Society, we will create a better future for Indonesia’s agriculture sector and women empowerment.

On February 27th — 28th 2022, MFS announced their shop re-launch, after they opened their presale back on December 16th both for private and public, which successfully minted 1037 elves and generated around 11.4$ETH or around 530 million IDR. To build the hype, HARA also conducted several events such as QnA, Twitter Space, and Live Instagram.

Business Case Provider with S1 Prasetiya Mulya Business

On January 28th 2022, HARA was invited by S1 Prasetiya Mulya Business to attend their students business case presentation via Zoom. Some of HARA Teams are appointed as Guest Judges that are required to score and give feedback for the presentations material and how credible their idea is. There are 9 teams that are divided into 2 Breakout Rooms accompanied with each lecture. The teams presented business idea towards Koperasi Digital, Parallel Universe, and NFT

ShARE — Education & Consulting Program with Universitas Gadjah Mada

ShARE — Education & Consulting Program with Universitas Gadjah Mada On February 24th — March 17th, HARA was invited to join an education and consulting program held by Universitas Gadjah Mada that aims to educate and turn their surroundings to be a good leader. We regularly hold meetings once a week to exchange ideas, for example; HARA gives an explanation about our products and project, and then they will try to analyze our business plan and sum up with some new ideas on how we should develop our business more.

Throughout this one and a half month project members from ShARE UGM condoning research and interviews from our product team members and also PERTAHARA from the field to map PERTAHARA’s weakness and strong points. Starting from there ShARE and HARA could engage in a discussion about what should be improved and what should be maintained to increase our productivity, effectiveness, and also minimize our operational cost. The result of this program together with the closing ceremony attended by HARA CTO Mr. Imron Zuhri is a business design that HARA could apply to PERTAHARA and also some suggestions regarding commodities and marketing strategy.


On March 30th 2020, HARA received a visit from PRISMA (Australia-Indonesia Partnership for Promoting Rural Incomes through Support for Markets in Agriculture) and Department of Agriculture to PERTAHARA cultivation location in Purbalingga and Bojonegoro. This honorable visit aims to do a survey and report all PERTAHARA activities to related parties so the program we run is clearly verified.

Besides that, HARA’s Field Officer (FO) also did an open discussion regarding the PERTAHARA continuation program in the future. PRISMA also supported PERTAHARA’s gathering and socialization financially.

PERTAHARA First-Harvest Month!

After going through the seeds-planting and taking care of our plants for almost one year, PERTAHARA finally successfully carried out the first Ginger harvest process on Saturday, May 14th 2022 in Bubulan and Sugihwaras Village, Bojonegoro with a total weights 841 kilograms = 7.912 Ginger.

Harvest activities conducted by our women farmers assisted by Agripreneurs and Field Officer (FO) to make sure all plants are well harvested. Every activity that is done by PERTAHARA is always recorded in applications such as List of Farmer’s Name, Results of Harvest, and Date of Harvest. After the harvest process is over, we received some a lot of good things happen:

  • Both PERTAHARA and Agripreneurs gaining profit from harvest sharing results
  • PERTAHARA and Agripreneurs got a new experience and learn the techniques of planting and take care each of plants
  • Harvest results immediately sent to our buyer who have ordered 600 kilograms
  • HARA also gaining profit and experience every stages of planting things from the beginning

Twitter Space: What HARA Is Cooking?

On February 11th, 2022 at 16:00 WIB — HARA gave a space for the general public who want to get to know HARA more closely through the Twitter platform. HARA created a “Twitter Space” with Agung Dwi Nugroho (Senior Product & Growth Manager) and Ashifa Zanethya (Product Operation Specialist) as speakers. With the big theme “What HARA is Cooking?”, two- way conversations were held between the speakers and participants to discuss updates about the HARA project and what HARA projects are going to be, ending up with a question and answer session between the speakers and audiences. This event was attended with 15 listeners and one winner who gets 7000 HART as a prize.

This event is also supported by Cryptomate (@cryotomateid), one of Crypto, Blockchain, and NFT digital platforms and community who actively share all of the information regarding Crypto World.

Cryptomate helps us to promote our event through their Social Media:

Instagram (@cryotomateid) by IG Feeds & IG Story.

Through this media partnership, we are gaining more awareness and increasing the number of audiences. The total number of reactions is 41 likes and 1 comment.

Live Instagram: Agrikultur & Teknologi “Masa Depan Untuk Pertanian Indonesia”

On February 18th, 2022 — HARA invited Regi Wahyu (CEO of HARA Technology) and one of PERTAHARA, Sri Ulandari as speakers on Live Instagram @ HARAToken. In addition to discussing the impact of the PERTAHARA project on female farmers in Indonesia, this Instagram Live also discusses “Agriculture and Technology” which focuses on “Future for Indonesian Agriculture”. This Instagram Live session was held at 19.00 WIB and was attended by approximately 30 participants. Questions and answers sessions were also conducted between the speakers and participants at the end of the session. Also, there is one winner who gets 3000 HART as a prize.

​​This event is also supported by :

Guru Crypto (@gurucrypto_id), one of Indonesia’s Cryptocurrency education digital platforms. Guru Crypto helps us to promote our event through their Social Media : Instagram (@gurucrypto_id) by IG Feeds & IG Story. The total number of engagements is 15 likes and no comments.

Millennials Farmer (@millennialsfarmer), one of Indonesia professional farm consultant and events portal for agriculture. MilFa helps us to promote our event through their Social Media : Instagram (@millennialsfarmer) by IG Feeds & IG Story and we are also adding MilFa’s logo placement through our promotion material. This event is also categorized as non-profit activities so HARA receives a discount for this collaboration with Millennials Farmer. The total number of engagements is 105 likes and 1 comment.

Through this media partnership, we are gaining more awareness and increasing the number of audiences.

Webinar “Bagaimana Cara Jadi Milyarder NFT?”

On February 4th, 2022 — Digination.id (@digination.id), one of Growing & Accelerating Business for the Digital Economy platform, invited Regi Wahyu (CEO of HARA Technology), Damon Hakim (Managing Partner of Red Asia Inc.) and Ghozali Everyday (NFT Enthusiast) as speakers at the Digital DNA event. This webinar is held via live youtube @digination.

id and streamed with 5.4K viewers in one month. This discussion discusses how NFT works so that it can provide benefits for its users.


In February until June 2022 — PERTAHARA held a gathering with agripreneurs. This gathering was held regularly every month in all PERTAHARA areas to discuss all topics related with PERTAHARA such as how to plant and use PERTAHARA’s application properly, also distributing polybags and preparing for harvest activities.

Socialization and Iftar with PERTAHARA

HARA held socialization between PERTAHARA members and the HARA team. The socialization was held five times in Bojonegoro, four times in

Malang, and once in Banyumas and Purbalingga. There are 25 participants in each socialization. The purpose of this socialization is to improve relations between farmers and the HARA team and also discuss the progress of agricultural activities and plan programs for the future. In addition, because it coincided with the month of Ramadan, this socialization was also an activity to break the fast together. The main topic of this socialization is Monitoring Registration and Data Collection Applications. The HARA team discusses with farmers about suggestions and problems faced in the field so that the PERTAHARA program can be even better.

Giveaway THR Online HARA

Welcoming Eid al-Fitr, HARA gave an online THR giveaway for HARA followers. HARA gave a “word search” quiz on Instagram feed for two days. This quiz was followed by approximately 30 @haratoken followers. From this quiz, 3 winners of the online THR Giveaway were randomly obtained and got a total prize of 300,000.

Mini Planting Video Challenge — PERTAHARA

HARA established fun activities called “Mini Planting Video Challenge” special for our women farmers only (PERTAHARA). The purpose of this competition being held is to increase our relation with each farmer and to give them a reward as they have worked hard with us for the past two years.

The competition itself followed around 20 PERTAHARA from Malang and Purbalingga, so they created a short video with a minimum 30 seconds to share their story and experience while joining PERTAHARA. We pick 3 farmers as the winners with the best results and send them Rp. 200.000,- as a gift. For the rest who did not win, we compiled every video from them and posted it in our social media to appreciate their efforts.

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